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Tamarisk Heating & Cooling

Sample landing page and logo refresh for a trades business

Sample concept, not client work. This is a fictional project made to show our style. It doesn't depict a real client, result or testimonial.

The brief we invented

A small crew that services evaporative coolers in summer and furnaces in winter. Customers find them on their phone, usually when something has just stopped working. They needed one page that says what they fix, where they work, and how to book, readable on a bad connection at 7 a.m. Their old logo was a snowflake and a sun glued together.

One page, built to be called from

The mockup leads with a phone number the size of a thumb, then the two seasons as two plain blocks: coolers and furnaces. Below, a short list of what a visit covers, the service area, and a form that asks for four things only. That's the difference between a landing page and a five-page site. Everything on it is designed to get one booking.

The mark, before and after

The invented "before" is a snowflake overlapping a sun, in two clashing blues and an orange, with the name set in three different fonts. It's labelled so you don't mistake it for a real logo. The refresh keeps the idea of two seasons and drops everything else. A single tamarisk sprig, drawn as a rounded feathery branch, whose left half is cool teal and right half warm clay, set above a clean wordmark.

Invented 'before' mark, fictional
After: the refreshed mark

Colors and type

  • Desert teal#1F6F78
  • Clay#C4663A
  • Adobe sand#EAD9BF
  • Night slate#23303A
  • Cloud#F5F2EA

Bricolage Grotesque for headings, Inter for everything else. Both free.

Teal means cooling, clay means heating. We use them that way on every page so nobody has to read to know which service they're on.

Where the refreshed mark goes

Van door. Mark and phone number only.
Landing page header. Tap-to-call button in clay.
Booking confirmation text. Plain text with the mark as a small image.

What this would cost to buy

  • $1,399

    Landing page

    One custom page, designed and built to get one thing done.

    Usually 15 business days

    What's in it
    What you get
    Custom conversion layout, copy structure, sections designed from scratch, form or booking hookup
    Rounds
    1 consolidated round per phase (design, build)
    Formats
    Live page on Squarespace, or on WordPress on your own hosting
    Not included
    Copywriting, photography and stock licenses, platform subscription, domain and hosting, e-commerce, migration, ongoing SEO.
    Usual timeline: usually 15 business days after your brief; the clock pauses while we wait for feedback.
    0

  • $499

    Logo refresh

    We clean up and modernize the logo you already have.

    Usually 7 business days

    What's in it
    What you get
    Your logo redrawn and tidied, type and color updated, full file set
    Rounds
    1
    Formats
    SVG, PDF, PNG, plus editable source file
    Not included
    A new concept, naming, trademark search or registrability promise.
    Usual timeline: usually 7 business days after your brief; the clock pauses while we wait for feedback.
    0

Total $1,898

Not included (landing page): platform subscription, domain, hosting, copywriting, photography, e-commerce, bookings system, ongoing SEO.

Prices are in US dollars and one-time, paid in full. Applicable New Mexico gross receipts tax or other sales tax is calculated from your billing address and shown on the secure payment page before you pay.

Landing page detailsLogo refresh details

Sample concept, not client work. This is a fictional project made to show our style. It doesn't depict a real client, result or testimonial.

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