What's in a brand kit

A logo is one piece. A brand kit is the set of decisions that make everything you put out look like the same business: the colors, the type, a pattern or two, and a page that says how to use them.

Sample guidelines page

Logo, full file set
Color palette with HEX, RGB and CMYK values
Type: a heading font and a text font that work together
Patterns and simple graphic elements
Guidelines: spacing, do and don't, how to use it all

Sample guidelines page. Sample concept, not client work. This is a fictional project made to show our style. It doesn't depict a real client, result or testimonial.

Kit, or just the booklet?

Brand identity kit, $1,599: we make the logo and everything around it. Brand guidelines booklet, $599: you already have a logo, and we build the rules and palette around it.

If you'd keep the logo, buy the booklet. If you wouldn't, buy the kit.

Kit or booklet

$1,599
Brand identity kit
Logo, colors, type, patterns and the rules for using them.
Usually 20 business days
What's in it
What you get
Logo with full file set, palette, type, patterns, guidelines
Rounds
2
Formats
SVG, PDF, PNG, source file, guidelines PDF
Not included
Paid font licenses, printing, mockups beyond the guidelines, trademark search or promise.
Usual timeline: usually 20 business days after your brief; the clock pauses while we wait for feedback.
0
$599
Brand guidelines
A booklet that says how your existing logo, colors and type get used.
Usually 10 business days
What's in it
What you get
Color palette with values, type pairing, logo spacing and do and don't pages, a short voice note
Rounds
1
Formats
PDF booklet
Not included
A new logo, printing, font licenses, mockups beyond the booklet pages.
Usual timeline: usually 10 business days after your brief; the clock pauses while we wait for feedback.
0

Need a site as well?

Brand kit $1,599 + Website $1,999 = $3,598. The starter bundle does both for $2,999.

See the starter

Not included in brand work

Font licenses for paid fonts you choose
Printing, signs and packaging
Application mockups beyond the guidelines pages
A trademark search or any registrability promise
A new logo, if you bought only the booklet

FAQ · Shop

Prices are in US dollars and one-time, paid in full. Applicable New Mexico gross receipts tax or other sales tax is calculated from your billing address and shown on the secure payment page before you pay.