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Second Gear Cycles

Sample logo and print set for a bike repair shop

Sample concept, not client work. This is a fictional project made to show our style. It doesn't depict a real client, result or testimonial.

The brief we invented

A two-person repair shop in a converted garage. They fix commuter bikes, flat tires and sagging brakes, and keep a rack of used bikes in the front corner. The owner wanted a mark that looked as good stitched on a shop apron as it did painted on a window. Nothing racing-flavoured, nothing with a gear cog in it.

The mark

A bold wordmark with a small badge: a round bicycle bell seen from the side, tipped slightly forward, as if someone just pressed it. The "2" of "Second" is cut into the bell's dome as a negative shape. Works one color on kraft paper.

Colors and type

  • Oil black#1F1D1B
  • Chain-lube amber#E8A317
  • Paper kraft#D9C7A7
  • Tire white#F7F4EC
  • Brake red#B3321F

Barlow Condensed for headings and the wordmark, Source Serif 4 for anything longer than a line. Both are free fonts, so there's no license to buy later.

Amber is for what to look at. Red is for repair tags and warnings only.

On the shop's stuff

Business card. Kraft stock look, black type, the bell badge on the back in amber.
Letterhead. Narrow amber rule at the top, shop details small at the foot.
Email signature. Name, role, one phone number, the badge at 40px. No quote, no banner.
Repair tag. A pull-through tag for bikes in the shop. Not part of the print set. We drew it to show the system stretching a little.

What this would cost to buy

  • $999

    Logo design

    Three concepts, two revision rounds, every file you'll need.

    Usually 10 to 15 business days

    What's in it
    What you get
    3 concepts, your pick refined, full file set, handover note
    Rounds
    2
    Formats
    SVG, PDF, PNG, plus editable source file
    Not included
    Naming, a trademark search or promise, business cards and other applications, paid font licenses.
    Usual timeline: usually 10 to 15 business days after your brief; the clock pauses while we wait for feedback.
    0

  • $399

    Print set

    Business card, letterhead and email signature that match.

    Usually 5 business days

    What's in it
    What you get
    Business card design, letterhead design, email signature
    Rounds
    1
    Formats
    Print-ready PDF, editable source file, email signature ready to paste
    Not included
    Printing and shipping, other stationery, paper stock choice at the printer.
    Usual timeline: usually 5 business days after your brief; the clock pauses while we wait for feedback.
    0

Total $1,398

Prices are in US dollars and one-time, paid in full. Applicable New Mexico gross receipts tax or other sales tax is calculated from your billing address and shown on the secure payment page before you pay.

Sample concept, not client work. This is a fictional project made to show our style. It doesn't depict a real client, result or testimonial.

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