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Juniper Row Bookkeeping

Sample brand kit and five-page website for a solo bookkeeper

Sample concept, not client work. This is a fictional project made to show our style. It doesn't depict a real client, result or testimonial.

The brief we invented

One bookkeeper who works with contractors and freelancers. Her clients are busy and a bit afraid of their own receipts. She wanted a site that felt calm, answered "what does this cost and what do I send you," and didn't look like a bank. Five pages: home, services, how it works, about, contact.

Five pages, built on a template system

Home says who she works with in one line. Services lists three kinds of help (monthly catch-up, quarterly clean-up, year-end pack) with no prices on the page. How it works is a four-step list with a short "what to bring" note. About and Contact are plain. The mockup shows home and services side by side.

The mark

A row of three juniper sprigs drawn as upright tick marks, the middle one slightly taller, like entries in a ledger. The initials "JR" sit under them in a small serif. It reads as a plant first and a tally second.

Colors and type

  • Juniper green#2F4F43
  • Berry blue#5A6E8C
  • Ledger paper#F3EFE4
  • Pencil gray#4A4A47
  • Receipt yellow#E9D8A0

Newsreader for headings, DM Sans for body text. Both free.

The kit would also include patterns and a short guidelines page. Here we show a ledger-line pattern in the paper color and a one-page rules sheet.

What a bookkeeper actually hands out

Invoice header. Mark, number, due date, nothing else.
Email signature. Name, one line of role, one phone number, the mark small.
Website header and footer. Mark left, four links right; the footer repeats the email.

What this would cost to buy (with the arithmetic)

  • $1,599

    Brand identity kit

    Logo, colors, type, patterns and the rules for using them.

    Usually 20 business days

    What's in it
    What you get
    Logo with full file set, palette, type, patterns, guidelines
    Rounds
    2
    Formats
    SVG, PDF, PNG, source file, guidelines PDF
    Not included
    Paid font licenses, printing, mockups beyond the guidelines, trademark search or promise.
    Usual timeline: usually 20 business days after your brief; the clock pauses while we wait for feedback.
    0

  • $1,999

    Website, up to 5 pages

    Designed and built on a template system made for you, up to five pages.

    Usually 20 to 25 business days

    What's in it
    What you get
    Up to 5 pages, mobile layouts, contact form, basic on-page SEO setup, short handover
    Rounds
    1 consolidated round per phase (design, build)
    Formats
    Live site on Squarespace, or WordPress on your own hosting
    Not included
    Copywriting, photography and stock licenses, platform subscription, domain and hosting, e-commerce, bookings, migration, ongoing SEO and maintenance.
    Usual timeline: usually 20 to 25 business days after your brief; the clock pauses while we wait for feedback.
    0

Bought separately: $1,599 + $1,999 = $3,598. Bought as a bundle, Brand + website starter: $2,999.

  • $2,999

    Brand + website starter

    Brand identity kit and a 5-page website in one order.

    Usually 35 business days

    What's in it
    What you get
    Everything in the brand kit, then a 5-page website built on top
    Rounds
    Brand kit 2 rounds. Website 1 consolidated round per phase (design, build).
    Formats
    Logo files, guidelines PDF, live site on Squarespace or WordPress
    Not included
    Copywriting, photography and stock licenses, platform subscription, domain and hosting, e-commerce, migration, ongoing SEO, printing.
    The sum
    Kit $1,599 + website $1,999 = $3,598. Starter $2,999.
    Usual timeline: usually 35 business days after your brief; the clock pauses while we wait for feedback.
    0

Not included: platform subscription, domain, hosting, copywriting, photography.

Prices are in US dollars and one-time, paid in full. Applicable New Mexico gross receipts tax or other sales tax is calculated from your billing address and shown on the secure payment page before you pay.

Sample concept, not client work. This is a fictional project made to show our style. It doesn't depict a real client, result or testimonial.

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