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Fieldwork Farm Stand

Sample brand kit and social kit for a weekend farm stand

Sample concept, not client work. This is a fictional project made to show our style. It doesn't depict a real client, result or testimonial.

The brief we invented

A farm stand that's open Saturdays and Sundays, with seasonal boxes you reserve and pick up. The owner posts what's ripe each week and nobody has time to design it. They needed a look that could go on a chalkboard, a crate and a phone screen without changing.

The mark

A crate seen from the front, with a single leaf and a single row line drawn as furrows across it. Simple enough to stamp on a paper bag with a potato.

Colors and type

  • Soil brown#4B3426
  • Chard green#4F7A3B
  • Squash orange#D9822B
  • Beet#8A2C4A
  • Flour#F6F0E3

Young Serif for headings, Work Sans for body. Both free.

One color per week's box, rotating through the palette, so the feed looks like a set without extra work.

Posts, stories, a crate

Social post template. Big word for the week's star item, small list below. Twelve post templates in the kit.
Story template. "Box pickup this weekend" with a swappable date block. Three story templates.
Crate sticker. One-color stamp, 'Open weekends', for the side of a crate.

What this would cost to buy

  • $1,599

    Brand identity kit

    Logo, colors, type, patterns and the rules for using them.

    Usually 20 business days

    What's in it
    What you get
    Logo with full file set, palette, type, patterns, guidelines
    Rounds
    2
    Formats
    SVG, PDF, PNG, source file, guidelines PDF
    Not included
    Paid font licenses, printing, mockups beyond the guidelines, trademark search or promise.
    Usual timeline: usually 20 business days after your brief; the clock pauses while we wait for feedback.
    0

  • $299

    Social media kit

    Twelve post templates and three story templates in your colors and type.

    Usually 5 business days

    What's in it
    What you get
    12 post and 3 story templates, fonts and colors set up, a one-page how-to
    Rounds
    1
    Formats
    Canva and Figma
    Not included
    Writing your posts, photography, posting or scheduling, paid Canva or Figma plans.
    Usual timeline: usually 5 business days after your brief; the clock pauses while we wait for feedback.
    0

Total $1,898

One social kit per brand.

Prices are in US dollars and one-time, paid in full. Applicable New Mexico gross receipts tax or other sales tax is calculated from your billing address and shown on the secure payment page before you pay.

Sample concept, not client work. This is a fictional project made to show our style. It doesn't depict a real client, result or testimonial.

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